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 Hainan Airlines is a model of success in the field of aviation. Conceived by the Hainan Island provincial governor in 1988, Hainan Airlines was developed by Mr. Chen Feng. Hainan Airlines began operations on May 2, 1993. From that beginning of an airline with two leased B-737-300 aircraft, Hainan now has a fleet of 95 aircraft with plans to increase their fleet to over 150 aircraft. “Hainan operates 500 flights a day including Chinese domestic operations and international flights.” (Airways Magazine, June, 2009) Hainan plans continued expansion into international and domestic markets.
Hainan Airlines is the fifth largest air carrier in China and the largest privately held airline in China. The growth of Hainan is based on solid principles. The Corporate objective is to “maintain a world-class Chinese aviation enterprise and aviation brand.” On the Hainan website the ‘Ten guiding principles for employees, 12 guiding values for employees, corporate motto and brand values’ are published. These core principles and values have help produce a world class airline.
 The following awards indicate just how well Hainan Airline has followed their principles and values: “On December 1, 2009, Hainan was awarded China’s first SKYTRAX Four-Star Airline award. In addition, on March 10, 2008, Hainan was awarded the “2007 Passengers’ Airline Choice Award’ for the ninth time and on January 10, 2008, Hainan won the Civil Aviation Administration of China’s 2007 Golden Eagle Award for airline safety.” (Hainan Airlines website).
To succeed like Hainan, the managers must be outstanding with tremendous vision. Such characteristics are evident by remarks made to Airways magazine in June 2009 by Hainan president Wang Yingming: “We want to make a difference. We don’t want to be a copy of Singapore Airlines or Cathay. We want to be different. Our people are young. They know the new realities: always focusing on the customer and the market. We take time to understand what our passengers want. We don’t want to be lethargic or take customers for granted. We are creative, adaptable, and can move fast to adapt to changing conditions.” (Airways Magazine, June 2009)
Hainan’s fleet consists of several aircraft types, including: B-737-300/400/700/800, B-767-300,
A-319, A-330-200, and A-340-600 aircraft. Hainan continues to grow and recently announced additional expansion plans including new routes to Honolulu and the start up of a new subsidiary: Capital Air.
Click here for a map of Hainan Airlines Destinations. |
